Strategy

Clarity. DSE’s strategists and researchers help you cut through marketplace clutter and crosscurrents... capture the desires and beliefs that truly move your customers... illuminate what really makes you unique... connect your message and your audiences, consistently, relentlessly, cost-effectively.

  • Setting missions and visions—and integrating them into communications
  • Researching competition and customers
  • Identifying segments, targets and positioning
  • Planning advertising and marketing strategies
  • Analyzing results to refine market plans

 

Brand Development

Your brand. It’s your reputation, your voice, your first impression, your most important asset. Use DSE’s unique skills, talents, and experience to build it, nurture it, revitalize it. Need to create new brand standards from the ground up? Clarify what your brand stands for? Reposition it? Bring coherence and unity to your branding, across multiple organizations and media? Since 1983, we’ve helped our clients do all that, and more, with an unsurpassed track record of excellence.

  • Brand auditing
  • Brand strategy development
  • Brand design
  • Corporate identity
  • Identity standards and guidelines
  • Brand extension and care

Design

From Target to Apple, great companies recognize design as a core driver of business success. Today, design is one of the few differentiators powerful enough to widen margins and overcome commoditization. At DSE, we’re pioneers in delivering innovative design solutions with direct business impact. We’ve been honored with hundreds of awards from North America’s most prestigious design publications and associations. But the prizes aren’t the point: the results are.

  • Book design
  • Annual report design
  • Collateral and publication design
  • Signage and wayfinding

 

Advertising, Marketing
and Direct Response

Whether you’re a startup or a Fortune 1000 enterprise, your advertising and marketing must break through unprecedented clutter, and deliver unprecedented value. That’s where DSE comes in. We offer a rare combination: deep insight to help identify your winning message... breakthrough creativity to deliver it memorably... and a relentless focus on quality execution in the right media and the right environments... and continuous learning and improvement throughout the campaign’s lifespan... and beyond.

  • Marketing strategy and planning
  • Media planning, buying and tracking 
  • Fully-integrated campaign development
  • Direct response (online and offline)
  • Campaign analysis

Web Development
and Online Marketing

DSE offers a comprehensive portfolio of interactive services—and the experience and objectivity you need to choose the best options, the agility to integrate them seamlessly into your marketing mix, and the expertise to deliver rapidly and well, whatever technologies are appropriate to solve your problem.

  • Web and Intranet design and development
  • E-commerce and transactional sites
  • Online marketing and advertising
  • Database design and programming
  • Site hosting and maintenance
  • CD-ROM and PowerPoint® presentations
  • E-mail campaigns and newsletters

 

Event Promotion and Management

Event management and marketing are core competencies: one reason so many leading event companies have partnered with us. Whether you’re producing or participating, we’ll help you drive maximum value from any event. We combine best-practice planning and delivery with consistent, powerful messaging. We’ll optimize your impact at every step, from creative site selection to results-oriented marketing and experiential branding.

  • Event planning, messaging, strategy, and execution
  • Signage, graphics, video, promotions, and collateral
  • Pre- and post-event marketing
  • Experiential branding