Toscana on Grace Bay: Launching a Luxury Brand

Toscana on Grace Bay, a Tuscan-inspired ultra-luxury condominium resort located in Turks and Caicos, engaged DSE to handle its brand identity, email and print advertising, Web development, and collateral material. We’ve been involved in all aspects of the project, from developing its signature Pegasus logo to site signage and wayfinding.

The Toscana Web site has been crucial in identifying prospects and helping turn them into serious buyers. Additionally, we have assisted the developers with events on the island and investor presentations domestically.

Malcolm Pirnie: Making Brand Consistency Easy

Malcolm Pirnie, one of the nation’s largest and most respected environmental engineering firms, faced an identity crisis: disparate, uncoordinated promotional materials, created throughout its 50 offices. The result? A diluted, ineffective brand identity. DSE partnered with Malcolm Pirnie to design and develop an integrated brand architecture that would be easy for the firm’s marketers to implement and manage.

We redesigned the firm’s collateral, advertising and multimedia for unprecedented consistency and impact. Then, we created comprehensive design standards—with instructions simple enough for the non-designers who create much of Malcolm Pirnie’s marketing content. Double-digit savings were realized once the new standards were implemented by Pirnie’s internal marketing organization.

The outcome of the redesign has positively impacted Malcolm Pirnie’s bottom line. Using the new guidelines, their marketing department has been able to create more effective marketing communications materials internally. This has significantly reduced their dependence on outside consultants.

Somerset Medical Center: A Healthy Approach to Community Relations

Somerset Medical Center, a growing regional medical center client has entrusted us with their highest profile communications piece, Healthy Edition. DSE helped launch this quarterly community news magazine several years ago and redesigned it in 2006. The new design features a pullout calendar of events to keep this burgeoning area abreast of all the informative, and in some cases, lifesaving events happening at the Medical Center.

MetTel: Architecting a Brand to Support Rapid Growth

MetTel, an emerging leader in high-performance, cost-effective telecom and VoIP solutions, needed a sustainable, clearly defined brand architecture. Working collaboratively with MetTel executives, DSE facilitated strategic brand-building sessions to clarify the firm’s core business value and messaging. With this knowledge in hand, we crafted a comprehensive message plan, and systematically redesigned MetTel’s brand identity and marketing collateral to support rapid nationwide growth in one of the world’s most competitive markets.

MetLife: Rolling Out a New Product for an Insurance Giant

Partnering with Stark NY, we designed and implemented this integrated campaign for a new MetLife product, Personal Income Plus. This campaign, targeting employees of large corporations nearing retirement age, needed to quickly and clearly communicate the benefits of the program. From the brand identity through the brochure and direct mail components, we clearly communicated to customers that they need to “Meet Life!”

Rollout kits were also developed to help employers educate their employees about the program. The kits included brochures, direct mail, posters and PowerPoint presentations.

Valley Health System: Maximizing Every Dollar

The Valley Health System is a pioneer in healthcare serving more than 300,000 people throughout Northern New Jersey. But like many healthcare providers, it faces increasing financial challenges in an increasingly competitive environment. Every dime Valley spends on marketing needs to deliver more powerful results than ever before.

In response, DSE and Valley worked together to revamp Valley’s brand image, and deliver comprehensive design guidelines for use in everything from stationery to advertising to Valley’s award-winning Valley Reports Magazine. A new, easy-to-use design element – the Valley Corner Cut – gives all of Valley’s communications materials a common look without constraining creativity.

What’s more, the savings have been immediate, direct, and sizable. When Valley needed to update a family of 25 brochures, the standards significantly reduced its design and production costs.

PSE&G Nuclear: Delivering Serious Information in a Non-Threatening Way

For the past decade, DSE has assisted PSE&G Nuclear deliver safety-related instructions to residents near its plant in southern New Jersey. Each year, the utility hosts an art contest for grammar school children in the area. Schools in Delaware and New Jersey within a ten-mile radius are given a theme to interpret and illustrate. The winners, and their artwork, are featured in a colorful calendar that we design, print and distribute to more than 30,000 residents and businesses in New Jersey and Delaware. The result? Critical information at the resident’s fingertips and a showcase for the area’s talented young artists.

Trilogy Publications: Career-Oriented Books for Children

Those Amazing Series books spotlight some of the marvelous things that have been designed and built by engineers, scientists and contractors. Light on text and long on examples, these engaging books cover these fields in easy-to-read language and kid-friendly examples. Each of the books has been designed by DSE has garnered several industry design awards as well as accolades from local and national engineering associations.

InfraMetrix: Developing a New Brand from the Ground Up

A merger of Malcolm Pirnie, a long-time DSE client, and the Canadian firm, AquaData, needed development of a name and identity for a newly formed company. Combining parts of the words ‘infrastructure’ and ‘metrics’, the company name InfraMetrix was born. A new identity, collateral system and Web site followed as well as corporate identity guidelines, which allow the company to easily and efficiently produce compelling brand messages.

IWA: A Fluid Brand Voice for a Global Leader

International Water Association (IWA) now headquartered in the Netherlands, engaged DSE to develop comprehensive brand guidelines that its constituents across the globe could easily understand, use and implement marketing communications over a wide range of media. We performed an intensive brand audit and then met with senior management, employees and constituents to fully understand their challenges.

Once the data was analyzed, DSE designed, wrote and developed comprehensive brand design style handbook culminating in a 110-page manual in both print and CD-ROM format. Prior to distribution, a brand voice workshop was conducted in London to rollout the new program and instruct IWA personnel on how to use and implement the new guidelines.

Since the IWA implemented the guidelines, it has realized and increases in membership as well as brand recognition and retention.

Skanska USA Building: Motivating Clients and Employees

Skanska USA Building Inc., a $4 billion construction management company, taps DSE for many of its highest-profile marketing communication pieces. Over the years, Skanska has entrusted us with extending and reinforcing its brand identity in myriad ways: in its corporate brochure, vertical market collateral, advertising, print and electronic direct mail, and even its award-winning publication, NationWide.

Over the years, Skanska has also relied on DSE for a wide variety of specialty projects, from posters and premiums to national awards programs.

Prudential Center: A Unique Invitation for an Exclusive Event

The developers of the The Prudential Center in Newark engaged DSE to design a direct response mailing to an exclusive wine tasting event to showcase the new arena’s luxury boxes. Targeting C-level executives from the tri-state area, the event was a tremendous success, pulling a better than expected response and helping to procure sponsorship of several boxes.